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I think the cool Halloween parties come from having a corporate culture that isn't afraid to take risks.

If the company is completely concerned about putting forth the "right" image at all times, and focused on not screwing up, they're definitely not going to let their employees have a fun Halloween party.

But when a company is open to new ideas and trying new things--even if there's a chance they'll look pretty silly--it makes a lot of sense to encourage employees to have fun on Halloween.

One thing I would agree on though: both Ideo and Zappos look like great places to work!

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