« metacool Thought of the Day | Main | More news from the world of CIA-KGB »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c31c69e200d83549479253ef

Listed below are links to weblogs that reference Rewarding brand-building behavior, feeding infectious action:

» Rewarding your customers to spread ideas (a.k.a. build your brand) from Passionate Marketing!
Diego Rodriguez over at metacool has a nice post about his observations of Toyota Prius drivers. The key message is that there is certain behaviour of your customers regarding your product that you cant control. But exactly this behaviour can ha... [Read More]

Comments

Close! Black LOWERS the Earth's albedo (reflectivity). Good thoughts, even so. Black cars also consume more energy via air conditioning, and need to be washed more often.

Even more important to the air conditioning problem is the amount of heat accepted an stored by the materials in the cabin that make up the seats, dashboard, steering wheel, etc. We have a 2003 Mini Cooper, light blue with the white roof, but the nearly-black plastic and leather interior soaks up a lot of heat during the day and back-radiates it into the air and my body during the drive home. It takes a lot of energy to cool those surfaces and the air that they are busy heating.

Drag varies as the square of velocity
http://en.wikipedia.org/wiki/Drag_equation
See also http://www.greenhouse.gov.au/fuelguide/tips.html for info on reducing fuel consumption.

Drag varies as the square of velocity
http://en.wikipedia.org/wiki/Drag_equation
See also http://www.greenhouse.gov.au/fuelguide/tips.html for info on reducing fuel consumption.

Jon and Tartle -- thanks for the corrections.

Somehow I managed to have TypePad auto-publish this post before I was able to go back and check my formulas.

Check this GOOD black roof for the Prius:
http://www.solarelectricalvehicles.com/

Avisolo -- thanks for the link to the Solar Prius. I wonder how much weight the entire system adds to the car. Especially up high on the roof -- bad for handling. Still, a cool idea.

In 16 years (3-4 product lifecycles from now), the 2023 Prius will be to the 200 Prius what the current iMac is to a Mac SE, I'd wager.

Avisolo -- thanks for the link to the Solar Prius. I wonder how much weight the entire system adds to the car. Especially up high on the roof -- bad for handling. Still, a cool idea.

In 16 years (3-4 product lifecycles from now), the 2023 Prius will be to the 200 Prius what the current iMac is to a Mac SE, I'd wager.

Diego,

I don't know what inspired this post, but I want some. This is really creative, I love it. I think I will paint my roof white.

Hi Bob,

The inspiration was seeing that license plate at Whole Foods!

Child's Mind, you know.

- Diego

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.