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Traineo.com launched last year with similar ideas. Traineo is a fitness site with all the normal functionality, it allows you to keep track of you diet, exercise data, weight, etc. Based on your data the site gives you an idea of how you're doing, if your burning or storing calories.

The interesting this about the site is that you can set up "motivators", people you've told you were dieting, or people you'd like to know your progress. The site will send emails to your motivators about your progress and it will allow you them to cheer you on. Pretty neat concept.

I picked up a Nike+ kit for my iPod just after Christmas, I don't get too excited with products, but this product kills it. I don't really like to run (in fact I hate running), and i've run over 30 miles in the past two weeks. I found myself waking up early so I would have time to run even when I was on vacation.

The seamless integration of the product is really inspiring. Nike/Apple aren't really selling you a product, it's an amazing service. It's really helped me get over the hump to start exercising a lot more. Oh, and it's true when they say...you don't really have to buy the Nike shoes, just put the sensor in your sock on the top of your foot. There are few products I use and think to myself "damn, this was $30 well spent."

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