I've received a few emails challenging my assertion that the In-N-Out menu is simple. Yes, I agree that the top bank of pre-designed meals on the In-N-Out drive thru menu makes the it a less than perfect example of simplicity at work. On the other hand, I find conversations about absolutes to be philosophical minefields... I'd rather make a relative comparison and proceed with thinking about how to do more things that are more good and less bad.
When it comes to menus, more bad (and less simplicity) would certainly look something like this:
photo credit: foomtsuruhashi
