"For the longest time ideation was about throwing out as many ideas as you can. We've realized pretty quickly that it's really not about a bunch of ideas, it's about really good strategy, alignment and business, diagnostics, and deep customer understanding... the ideas are no longer just about the product, they're about new business models and how you go to market, and what's your supply chain like."
I love the word "ideation"!
Posted by: sp | 14 November 2005 at 05:17 PM