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Comments

I really like your phrase, tangible brand mantras - is it original with you?

It is fascinating to see abstract ideas and tangible products united.

It reminds me of Morgan's book, Eating the Big Fish, where he says, "success is a very dangerous thing, it causes brands and people to stop behaving in the way that made them initially successful." He goes on to argue for being idea-centered not consumer-centered.

Thanks for the post!

Question; why do the most recent posting not seem to allow for comments?

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