I'm happy to say that I'm now writing a column for BusinessWeek Online
Here's my debut: Saturn's Rust-Proof Brand
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Haven't always agreed with your perspective - to be honest, not sure I entirely agree with your assesment of Saturn - but, your understanding of what a brand really is seems to be spot on. The articulation in this particular article was simple, concise - fantastic. Nicely done.
Posted by: tyler | 21 October 2005 at 08:28 AM
Just read the BW column. I do believe you are spot on with this quote:
"A good brand, then, is one for which every expression has been designed from the customer point of view."
Nice picture, too. [grin]
Posted by: Mike Duffy | 21 October 2005 at 11:46 AM
congratulationS!, i will read that coloumn also
Posted by: ozgur alaz | 26 October 2005 at 03:04 PM