My friend George sent me a link to this great set of joke product concepts from the Onion.
It's very funny stuff -- but also a good reminder that bringing non-trivial value propositions to market is often a non-trival undertaking.
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» Really S-t-r-e-t-c-h-i-n-g To Develop Those Brand Extensions from On Message from Wagner Communications
I remember the first time I saw vanilla cherry Dr Pepper at the store.
My reaction was something like, "Whaaa??" With all those extra flavors, is that even Dr Pepper anymore??
What's next? Mesquite Barbecue Visine?
In the never-ending quest fo... [Read More]
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