metacool Thought of the Day

"It's the vehicle's design that first forges that emotional bond between product and consumer... So often it simply boils down to this:

'Do I like the way this car looks or not?' 

And I think that's part of the reason this industry is headed for a new golden age of design. That's great news for all of us who dream about beautiful cars and trucks. It makes it a very exciting time to be in this business. Because we're getting back to what it's all about: Building the stuff that dreams are made of."

- Bob Lutz

Comments

[Aaron Dignan]

And it seems to be the next step for the Saturn brand. People first? Now that they've addressed service they can address what people also want: good design.

[Diego Rodriguez]

Good point! As Bob Lutz said about Saturn:

"What would you do if you had a brand whose customer service reputation was that high for that long despite having a narrow, aging product lineup? I, for one, would first get down on my knees and thank the Maker for the finest retail network in the industry. Then, I would set to work replenishing the product portfolio."

[hogeya]

great!