"To me, doing design doesn't mean giving form to a more or less stupid product for a more or less sophisticated industry. Design for me is a way of discussing life, sociality, politics, food and even design."
- Ettore Sottsass
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Principles for Innovating
- 1: Experience the world instead of talking about experiencing the world
- 2: See and hear with the mind of a child
- 3: Always ask: "How do we want people to feel after they experience this?"
- 4: Prototype as if you are right. Listen as if you are wrong.
- 5: Anything can be prototyped. You can prototype with anything.
- 6: Live life at the intersection
- 7: Develop a taste for the many flavors of innovation
- 8: Most new ideas aren't
- 9: Killing good ideas is a good idea
- 10: Baby steps often lead to big leaps
- 11: Everyone needs time to innovate
- 12: Instead of managing, try cultivating
- 13: Do everything right, and you'll still fail
- 14: Failure sucks, but instructs
- 15: Celebrate errors of commission. Stamp out errors of omission.
- 16: Grok the gestalt of teams
- 17. It's not the years, it's the mileage
- 18: Learn to orbit the hairball
- 19: Have a point of view
- 20: Be remarkable
I like it. That´s design as a matter of the soul. There´s a trend in psychological assesment based in the theory of projection. According to this theory human creations would reflect the state of the soul of the author. I don´t know if this can be extrapolated to every cultural creations but I am sure cool design is not only a matter of mechanics or engineering but also a matter of guts and life experience.
Posted by: felix gerena | 23 February 2005 at 11:12 AM