The 2005 Ducati 999R
to my new friends at Ducati North America, all I can say is, "You guys rock!" Forza Ducati!
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Principles for Innovating
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- 2: See and hear with the mind of a child
- 3: Always ask: "How do we want people to feel after they experience this?"
- 4: Prototype as if you are right. Listen as if you are wrong.
- 5: Anything can be prototyped. You can prototype with anything.
- 6: Live life at the intersection
- 7: Develop a taste for the many flavors of innovation
- 8: Most new ideas aren't
- 9: Killing good ideas is a good idea
- 10: Baby steps often lead to big leaps
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- 16: Grok the gestalt of teams
- 17. It's not the years, it's the mileage
- 18: Learn to orbit the hairball
- 19: Have a point of view
- 20: Be remarkable
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