"I truly believe in beautiful cars. The cost is the same. And they're better."
-- Peter Horbury, Executive Director of Design, North America, Ford
(things that look and feel good work better)
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- 3: Always ask: "How do we want people to feel after they experience this?"
- 4: Prototype as if you are right. Listen as if you are wrong.
- 5: Anything can be prototyped. You can prototype with anything.
- 6: Live life at the intersection
- 7: Develop a taste for the many flavors of innovation
- 8: Most new ideas aren't
- 9: Killing good ideas is a good idea
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- 16: Grok the gestalt of teams
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- 18: Learn to orbit the hairball
- 19: Have a point of view
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