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That pesky "S" Word

A great thought from Seth Godin on segmentation, differentiation and their relevance to the process of creating remarkable things.

In my experience, many marketers are so hung up on crafting intricate (and basically irrelevant) segmentation schemes and buying mailing lists that they don't spend time thinking about how to make their offering so distinctive and valuable that users go out and spread the word on their own.

24 April 2004 |

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» Marketers and Customers Benefit from Differentiation and Segmentation from Cliff Allen on Unifying Marketing and Sales
Is the use of differentiation and segmentation outdated and counterproductive? Or, do customers and marketers benefit when differentiation and segmentation are properly used? [Read More]

Tracked on 23 May 2004 at 05:15 PM

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